Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

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Guillermo Dufranc | The future of packaging design

April 13th 2020

Episode notes

What will the future of packaging design look like? From his role as Project Manager in tridimage, Guillermo Dufranc helps Latin America’s leading brands become relevant to consumers through packaging design.

In this episode I had the opportunity to learn more about his career in the world of brands and talk about the role of packaging design in the branding process.

Guillermo defines himself as a Packaging Design Lover and is the author of three books: Marcas Envasadas, La Comunicación del Packaging and Mis Historias de Packaging.

He is passionate about sharing knowledge in conferences and workshops on design, innovation and design thinking in companies, universities and international events.

He was invited to participate as a member of the jury in international packaging design competitions such as the FoodBev Awards in the UK, A’Design Awards in Italy and the Vertex Awards in the USA.

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