Podcast

Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

Episode 23

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Peter Oberdorfer | The Prophet of Talking Labels

Junbe 21th 2021



Episode notes

Peter Oberdorfer is a 25 year veteran in digital entertainment and CGI, currently President of Tactic, an immersive creative and production studio based in San Francisco.

Its team of engineers and designers specialize in experiences centered around virtual and augmented reality. Tactic has produced renowned apps such as the ’19 Crimes Series’, ‘The Walking Dead’, and recently ‘Jack Daniel’s AR experience’.

In this episode, Peter teaches us how to tell effective stories in augmented reality and gain real user retention with packaging experiences. He also explains why AR has the potential to push the boundaries of storytelling and brand interaction.

Peter has co-founded several well-regarded digital post-production firms, including the interactive firm Float Hybrid Entertainment, the Academy Award, and Emmy Award-winning visual effects studio Giant Killer Robots, as well as Hollywood’s original previsualization firm, Pixel Liberation Front.

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