Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

Episode 12

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María Spitaleri | Rethinking the Future of Branding

September 7th 2020

Episode notes

How will the future of branding look like? Maria Spitaleri is an Argentine graphic designer specialized in brand creation strategy.

Maria learned about consulting, strategy and brand management by working in local and international design and branding agencies. She spent over 15 years helping organizations and their brands improve their impact through strategy, branding and design. Today she works independently, driving a movement at the intersection of design, strategy and social innovation.

In this episode we talk about what is the compass for navigating the troubled waters of brand building. He told me why she thinks we need brands that care about people and not just people who care about brands. She also shared with me his vision: a world where businesses and communities thrive in perfect balance.

María Spitaleri is a guest lecturer at the University of Buenos Aires where she gives workshops and shares knowledge with students on how to become better professionals in the design business.

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