Podcast

Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

Episode 6

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Paul Foulkes-Arellano | Marathon towards Sustainable Packaging

16 de Junio 2020



Episode notes

How can packaging design help save the planet? Paul Foulkes-Arellano is a British consultant, founder of Circuthon consulting firm, focused on innovation, training and circular leadership.

In this episode we talk about how he thinks we can rehabilitate ourselves from our addition to plastic. We reflect on how to help consumer brands and their leaders in the transition to a circular economy model. He also told me about the new sustainable materials that we will see regularly in packaging in 10 years’ time.

Paul has spent over 30 years in strategic and innovation consulting around the world, helping business owners and directors reach new levels of circularity and sustainability. He is founder of the Sustainable Design Alliance and an advisor to A Plastic Planet, Sustainable Lifestyle Awards and New Entrepreneurs Foundation.

With centres in the UK, the Netherlands and the USA, Circuthon consultancy programmes cover business audits with respect to circularity, circular education programmes, circular business team building, circular leadership development, board focus and leadership teams.

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