Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

Episode 28

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Hernán Braberman by Raúl Diaz Miranda | The Trinity of Marketing, Branding and Design

August 30th, 2021

Episode notes

Marketing, Branding and Design. Design, Branding and Marketing. To understand this trinity, today, the guest is me, Hernán Braberman, and the host is Raúl Diaz Miranda.

Raúl is a Peruvian expert in strategic brand management, a true marketing creative, and a passionate researcher of consumer trends. He studied marketing at the Peruvian University of Applied Sciences and at the ISCTE Business School in Lisbon.

As a brand strategist and mentor, he is frequently asked to share his knowledge with entrepreneurs and students around the world. Raul is the author of the book “It’s Pure Marketing: A different guide to learn Marketing and create successful Brands”.

In this episode, we analyze how packaging is adapting to meet the needs of digital channels and mainly e-commerce. We also reflect on the current situation of branding and packaging design in Latin America. Finally, we talk about how the commitment to sustainability is rewriting the rules of design.

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