Marketing, Branding and Design. Design, Branding and Marketing. To understand this trinity, today, the guest is me, Hernán Braberman, and the host is Raúl Diaz Miranda.
Raúl is a Peruvian expert in strategic brand management, a true marketing creative, and a passionate researcher of consumer trends. He studied marketing at the Peruvian University of Applied Sciences and at the ISCTE Business School in Lisbon.
As a brand strategist and mentor, he is frequently asked to share his knowledge with entrepreneurs and students around the world. Raul is the author of the book “It’s Pure Marketing: A different guide to learn Marketing and create successful Brands”.
In this episode, we analyze how packaging is adapting to meet the needs of digital channels and mainly e-commerce. We also reflect on the current situation of branding and packaging design in Latin America. Finally, we talk about how the commitment to sustainability is rewriting the rules of design.