Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

Episode 17

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Hernán Braberman by Joy Klinko | Packaging Design: the trailer of the brand

November 16th 2020

Episode notes

We have reached the last episode of the first season of BRANDERMAN, and to celebrate it I bring you something special. Today, the guest is me, Hernán Braberman, and the host is Joy Klinko.

Joy has a degree in Administration, with studies in design and entrepreneurship. For years she has been developing independently as a consultant and teacher, specialized in marketing for companies and entrepreneurs. Her account @_marketingenpantuflas is a space for knowledge dissemination and reflection in the field of strategic marketing.

In this episode we talk about the role and challenges of packaging design in e-commerce. I told the reason why I consider packaging to be the trailer of the brand and we reflected on why humans need brands.

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