Hernán Braberman

Expert in Brands and Packaging Design.
International Speaker and Podcaster.

Watch reel

Follow me:



Podcast specialized in packaging design in Spanish


Virtual Label Summit 2020



Let´s talk branding

Welcome to the world of 3D Branding


Inspiring brands to take a new look at their packaging

Hernán Braberman is Partner and Executive Design Director at Tridimage, the design agency that helps Latin America’s leading brands become relevant to new generations of consumers through packaging.

Keynotes & Workshops

In-Person & Virtual Programs

Packaging Design Playlists NEW!

Both songs and packaging tell stories and communicate emotions. Everyone loves stories, but we each like different stories. How we can harness the power of packaging design to connect emotionally with consumers?

Design Without Surname

Brands that need to express their stories through packaging can harness the power of 3D Branding, fruit of the synergy of structural and graphic design.

Smart Packaging: When Packaging Gets Superpowers

The shopping experience is moving to digital stores and social networks. There is no longer a marked divide between digital and analog life.
 Welcome to Smart Packaging!

The 4 Rules for Breaking the Rules of Packaging Design

The world is changing rapidly and many brands are becoming disoriented, struggling to know how to respond. Packaging innovation is already a necessity in a world where everything is evolving.

Packaging Design for e-Commerce: Connecting With the Digital Generation NEW!

E-commerce requires thinking about a more extended user experience, from conception, transport, unboxing, to final disposal.

Hernán Braberman Conferencista Internacional de diseño de Packaging
Hernán Braberman Orador Latinoamericano de diseño de Empaques
Hernán Braberman Speaker Argentino de diseño de Envases

What the organizers say


  • I have had the opportunity to work with Hernán on several initiatives, giving us support as a speaker. He manages to connect with his audience in a magical way. He has the ability to awaken interest, openness of the public and generate unique experiences in them, where he clearly transmits the desired message.

    Sandra P. Alvarez
    Business Development Manager | Label and Graphic materials | Avery Dennison Latin America

  • Hernan´s participation in our Latin American Innovation Summit on Plastic Packaging in Mexico City was a great success for our event. The attendees expressed their complete satisfaction thanks to his style of presentation, his dynamics to expose, as well as his wide experience and knowledge in packaging design.

    Marcela Castro
    Editor in Chief The Packaging + Conversion Magazine

  • Hernán is a brilliant keynote speaker! He is energetic, entertaining and he has something to say. From his wide experience as Partner and Executive Design Director at tridimage he brings in tangible best practice projects as well as sharp observations of trends from around the globe. His great knowledge about the South American design business was a real benefit for our members at our international conference in Madrid.

    Uwe Melichar
    President of the European Brand & Packaging Design Association

  • Hernán Braberman has presented several times at our Label Summit conferences organized throughout Latin America, which are part of the Labelexpo Global Series. He is an exceptionally inspiring speaker, a top-level expert in everything related to design. He is always the most popular presenter at our events.

    James Quirk
    Group Managing Editor | Labels & Labeling Magazine

  • Hernán Braberman has managed with hard work and humility to make his agency Tridimage a reference of innovation in packaging design with clients all over Latin America. Tridimage is a TOP studio that I admire and respect.

    Richars Meza
    Director of Ladfest & Latin American Design Awards

  • En mi experiencia de trabajar con Hernán he encontrado a un speaker profesional completo. Desde el mismo momento de la preparación: ordenado, detallista, esforzado, perfeccionista; hasta la ejecución de la sesión en dónde hace despliegue de su expertise, creatividad y conexión con los participantes. Tener a Hernán en la agenda de nuestro evento garantizó el éxito en términos de la calidad y cantidad de participantes. Hernán es MUY taquillero. ¡Tremendo profesional!, sin duda buscaremos invitar a Hernán a próximos eventos de HP Indigo.

    Nidia Padilla
    LAR Sales Manager | HP Indigo & PageWide Web Press | HP Inc.