Hernán Braberman is Partner and Executive Design Director at Tridimage, the design agency that helps Latin America’s leading brands become relevant to new generations of consumers through packaging.
Both songs and packaging tell stories and communicate emotions. Everyone loves stories, but we each like different stories. How we can harness the power of packaging design to connect emotionally with consumers?
Brands that need to express their stories through packaging can harness the power of 3D Branding, fruit of the synergy of structural and graphic design.
The shopping experience is moving to digital stores and social networks. There is no longer a marked divide between digital and analog life. Welcome to Smart Packaging!
The world is changing rapidly and many brands are becoming disoriented, struggling to know how to respond. Packaging innovation is already a necessity in a world where everything is evolving.
E-commerce requires thinking about a more extended user experience, from conception, transport, unboxing, to final disposal.