Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

Episode 30

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Brent Lindberg | Disrupting e-Commerce Packaging Design

September 27th, 2021

Episode notes

Brent Lindberg is Head of Curiosity at Fuseneo, a packaging innovation, development, and prototyping firm that crosses material and process boundaries to unlock solutions that help brands succeed online and on-shelf.

Brent has directed packaging design projects for Google, Disney, Starbucks, and Amazon, to name but a few.

In this episode, we discuss the biggest design differences between designing retail and e-com packaging. Brent also describes the 4 P´s of Packaging Design, he shares best practices for designing e-commerce packaging and tells me why he believes designers should be material and process agnostic.

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