Designing packaging is more than just dressing a product. Good design informs, seduces, creates an experience and even saves the planet.

Branderman Podcast Hernán Braberman

Episode 5

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Damián Alcalá | Augmented Reality Applied to Packaging

June 2nd 2020

Episode notes

What new super powers can Augmented Reality give to packaging? Damián Alcalá is an Argentinean entrepreneur, with more than 10 years of experience in the industry of immersive technologies. He is CEO and co-founder of CamOnApp, the leading company in Augmented Reality (AR) in Latin America.

In this episode we talk about how the use of augmented reality applied to packaging provides consumers with formats that transcend the physical, and invite them to interact with the brand through immersive experiences. We also reflect on how we can transform packaging into an innovative channel of content and communication.

Damián Alcalá specializes in areas of strategy, marketing and development of immersive projects, providing solutions and products to more than 100 clients, such as Disney, Unilever, Nestlé, Telefónica, among others,

CamOnApp is the tridimage partner for the development of augmented reality experiences applied to packaging. Together with Damián we have collaborated in several projects for the region.

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